Batman’s Yo-yo

Batman’s Yo-yo

My boss, Dan Alton, shared this with me. It’s fascinating to see that (like most of us) Batman (or at least the icon) has yo-yo’d from thin and sleek to chunky back to thin again repeatedly over the years. Other than that, I find it very interesting from a branding perspective. I would never recommend a client change their logo so much, but the Batman brand has not been diluted or eroded by the changes… what do you think? (the music is cool too)